The global marketplace for AI-powered robots
Connecting businesses with the world's leading robotics companies — making it simple to discover, evaluate and adopt the technology that will define the next decade of industry.
Our Mission
Simplify how businesses discover, evaluate and adopt robotics — so that any company, anywhere, can access the automation technology they need to compete.
Discover
Surface the right robots from 40+ verified manufacturers with powerful search, filtering, and AI matching.
Evaluate
Compare specs, pricing, and real-world deployments side-by-side — without spending weeks in spreadsheets.
Adopt
Connect with manufacturers directly, request demos, and move from decision to deployment faster.
Why we built RoboMercato
The robotics industry is transforming every sector — yet purchasing a robot remains one of the most opaque, fragmented buying experiences in B2B commerce. Buyers spend months navigating disconnected manufacturer websites, conflicting spec sheets, and lengthy RFP processes.
We built RoboMercato because we lived this problem. Our founders spent years on both sides of the transaction — as buyers trying to automate production lines, and as industry insiders helping manufacturers reach the right customers. The inefficiency was staggering.
RoboMercato brings together a curated database of verified robots, an AI-powered matching engine, and direct connections to manufacturers — creating a single platform where the entire discovery-to-decision journey happens in hours, not months.
RoboMercato Management Team
Industry veterans who have lived the problem and built the solution.
Stephen Halstead
CEO & Co-Founder
Stephen is the co-founder and CEO of RoboMercato, drawing on over 20 years of experience rapidly scaling tech-enabled businesses across Europe and North America. With a background in Engineering from Cambridge University, Stephen is passionate about bringing the benefits of AI-enabled robots to the broadest possible community of businesses and consumers globally.
Peter Brocklebank
CMO & Co-Founder
Peter is the co-founder and CMO of RoboMercato, bringing over 25 years' experience leading brand and growth for B2B technology companies across the UK and Asia-Pacific. As founder of OCMO and long-time MD/Chairman of creative agency bbp, he has helped startups and global enterprises scale — and he's passionate about making AI-enabled robots accessible and valuable for businesses and consumers worldwide.
Ji Zhang
Director of Supply & Partnerships
Ji leads Supply & Partnerships at RoboMercato, working with robotics manufacturers, technology partners, and enterprise customers to accelerate the adoption of AI-enabled robotics. With a PhD and over 20 years of experience spanning engineering, technology strategy and startup growth, he brings a blend of technical and commercial expertise to building strategic partnerships.
Michael Cox
UK Sales Director
Michael leads UK sales at RoboMercato, connecting robotics manufacturers with the operators, integrators, and enterprises ready to deploy them. With nearly 15 years in commercial leadership across waste, 3PL, packaging, and sustainability, he has spent his career turning emerging technology into real world commercial outcomes. Michael combines deep sector knowledge with a practical understanding of AI and automation.
The robotics revolution is here
Humanoid and industrial robots are moving from research labs into factories, warehouses, and hospitals at an unprecedented pace. The window to lead is now.
Global robotics market by 2035
Morgan Stanley estimate
Verified robot manufacturers
on RoboMercato
Reduction in procurement time
vs. traditional sourcing
Join the future of robotics
Whether you're looking to deploy automation or reach the businesses that need it — RoboMercato is your platform.